4.7/5 | Loved by thousands of families
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4.7/5 | Loved by thousands of families
This product is in high demand. Based on the sales volume in the past 3 hours, this product is likely to sell out soon.
Kind to fabric
Cardboard packaging
Cleans & softens
Low-allergen

Try it risk-free for 30 days. Not in love? Get a full refund—no questions asked.
A powerful clean, distilled into a perfectly measured pod. Our plant-based Laundry Eco Pods dissolve completely in hot or cold water to lift dirt, stains and odours — while staying gentle on your clothes. No pouring, no mess, no plastic bottles.
Shipping & Returns
Orders are dispatched within 1 business day. Delivery usually takes 3–7 business days, depending on your location.
Subscriptions ship free, every order — no minimum, no threshold.
30-Day Money-Back Guarantee
Not happy with your first order? Email us within 30 days of delivery and we'll refund you in full. The guarantee applies to your first order only — it isn't available on recurring orders after your first delivery.
Damaged or incorrect orders
Tell us within 48 hours of delivery and we'll replace it or refund you in full, at no cost to you.
Managing your subscription
Manage or cancel anytime from your account — there are no cancellation fees. Need help? Email support@homeandlaundry.com.







Optical brighteners are fluorescent dyes designed to stay behind on fabric after rinsing. They don't lift a single stain, they absorb UV light and re-emit it blue so the fabric reads whiter to your eye.
Optical brighteners, also sold as fluorescent whitening agents, are dyes. Not cleaning agents. Dyes. They absorb ultraviolet light your eye can't see and re-emit it as visible blue. Blue cancels the yellow tones that build up in white fabric with age, so your brain reads the fabric as brighter and whiter than it is.Same principle as a blue rinse on grey hair. Nothing gets removed. The colour just shifts.
Brighteners only work if they don't rinse out.
A cleaning agent lifts soil and leaves with the water. A brightener is built to do the opposite. It binds to the fibre and stays there, because the moment it goes down the drain it stops making your shirt look white.
So every wash leaves a deposit, and the deposit doesn't reset between cycles. It's why "brightening" detergents seem to work better over time. You're not getting cleaner clothes. You're getting a thicker layer of dye on your towels, your sheets and the shirt you're wearing right now.

Because whiteness sells, and dye is cheaper than cleaning power.
Optical brighteners don't remove a single stain. They don't touch odour. They do nothing for grease, grass, sweat or collar grime. They exist to make the result look better than the detergent actually performed, which is the cheapest way to win a comparison on a shelf.
They're also stubborn once they leave your machine. Brighteners break down slowly and standard wastewater treatment only partly removes them, so they carry through into rivers and lakes.
Which raises the obvious question. It's a dye that cleans nothing, is engineered to stay on your clothes, and doesn't break down after it's washed away. Why is it in your detergent at all?
Ours doesn't have any.
Put a brightened white shirt under a UV light and it glows. That glow is the dye, not the clean.
It's a useful test, because it separates the two things detergent brands work hard to blur. A shirt can be visibly bright and still be carrying body oil, sweat and detergent film. Brightness tells you what's been added to the fabric. It tells you nothing about what's been taken out.
We'd rather be judged on the second one.
WHAT'S INSIDE
Free From Ammonia & Chlorine
A gentle surfactant made from sugar and coconut that lifts grease without the harsh bite.
PLANT-DERIVED
Softens hard water and boosts cleaning, our natural swap for phosphates.
PHOSPHATE FREE
A plant-based humectant that keeps formulas smooth and gentle on skin.
PLANT-DERIVED
Nature's stain-fighters, they break down messes in cold water, so you save energy.
CLEANING POWER
Whitens and freshens with active oxygen, no harsh chlorine bleach, then breaks down to soda, water and air.
CHLORINE-FREEKate set out to make eco-friendly living feel simple and accessible, not like a compromise.

Plant-based ingredients do the cleaning, but the things we leave out are what set it apart.
Phosphates
Synthetic fragrance
Chlorine bleach
Parabens
Optical brighteners
If the ingredients matter, so does what they arrive in.
Plastic Free Packaging
Biodegradable
Recyclable
None of the plastic jugs
The comparison
Join thousands of households ditching harsh chemicals.
Yes. Our formulas skip the harsh chemicals and synthetic fragrances that often trigger irritation, so they're suitable for households with sensitive skin, little ones, and pets. We use naturally derived scents like Tropical Fresh, Ocean Breeze, and Lemon instead of artificial perfumes.
For laundry, drop one pod or sheet straight into the washing machine drum (not the dispenser drawer) before adding your clothes. For dishwashing, place one pod into your dishwasher's detergent compartment. Each pod and sheet is pre-measured for one load, so there's no guesswork.
Yes. Our pods and sheets are formulated to fully dissolve and clean effectively in both cold and warm cycles, and they're compatible with front loaders, top loaders, and HE (high-efficiency) machines.
Subscriptions deliver your favourite products on a recurring schedule so you never run out — and you save on every order. Cancel or pause anytime by logging into your account and clicking "Manage Subscription."
We process orders quickly, so please contact us as soon as possible if you need to make a change. We'll do our best to update or cancel it before it ships out.
Yes, every one-time order is backed by our 30-day 100% money-back guarantee.
If you're not completely happy with your purchase, contact our team within 30 days of delivery and we'll refund you in full. No complicated forms, no hassle, we want you to try our products with total peace of mind.
Please note: subscription orders are not eligible for refunds under the 30-day money-back guarantee.